Create Room PDP

The challenge was presenting extensive product information without making the page feel heavy or overwhelming. The solution focused on transforming detailed specifications into a clean, interactive, and visually guided experience.

Design Approach

Screen-centered, data-driven separation

Screen-centered with a data-driven separation makes every customization screen its own territory. Horizontal navigation allows the user to NOT see EVERYTHING at once.

Use of iconography, color patterns and filtering is explored to build out features and offerings, along the way while the user can see what they're offering.

Design Process

Five-stage double diamond methodology

Empathy Map

Says

"I need all my craft supplies in one place."

"I don't have space for a full craft room."

"I waste time searching for materials."

"I want my space to look clean, not cluttered."

Thinks

If everything is organized, I'll create more.

It's expensive... but is it worth the productivity?

Will this actually fit in my home?

I want a setup that feels professional.

Does

Scrolls Pinterest and craft studio tours.

Buys storage bins and DIY organizers.

Works on dining tables or temporary setups.

Starts projects but pauses due to mess.

Feels

Overwhelmed by clutter.

Frustrated by lack of dedicated space.

Excited about creative potential.

Proud imagining a fully organized craft studio.

How It Works

The layout follows a progressive flow - from introduction, to feature exploration, to comparison, and finally purchase confidence. Information is layered visually, using images, modules, and structured sections instead of dense paragraphs.

The result is a content-rich yet crisp interface that educates, engages, and drives conversion without overwhelming the user.

Thank you.

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