UX / UI Case Study

Jones
Road Beauty

Jones Road Beauty is a clean, minimalist makeup brand founded by Bobbi Brown in 2020. It champions natural beauty with multi-purpose, high-performance products for all ages and skin tones. The brand rejects excess, offering a curated line built on transparency and strict ingredient standards. Its sleek, intuitive digital experience mirrors the philosophy: simple, effective, and authentically beautiful.

RoleUX / UI Designer

Duration8 Weeks

ToolsFigma, Maze

JRB

Research

Jones Road Beauty
User Problems

01
Brand USP is not instantly clear.
The clean, minimalist, hydration-focused positioning gets lost.
02
Limited interactivity reduces engagement.
Product discovery feels disjointed, causing cart abandonment.
03
Inconsistent clickable elements.
Users can't distinguish interactive elements easily.
04
Lack of product education.
Missing ingredient/usage info reduces confidence.

05
Shade selection uncertainty.
No guided tool → users hesitate before buying.
06
Heavy reliance on scrolling.
No filtering/search system.
07
Weak SEO hierarchy.
Poor headings and keyword structure.

Design Strategy

Project Goals

Redesign the website into a cleaner, more interactive experience with improved structure, performance, and SEO visibility.

Encourage users to explore, understand, and connect with the brand through intuitive navigation and compelling content.

Communicate how products are hygienic, easy to use, and designed for all age groups — building clarity and trust.

Shop by collection section

Added concise bullet-point details to help users quickly understand the brand and product.
Designed a chic, modern layout for a clean and premium visual experience.

Get the Look

Design the section as a high-impact hero banner to immediately capture attention
and establish a strong visual anchor on the page.
Clearly highlights key features for quick and effortless understanding.