Required a user-friendly above-the-fold layout for quick scanning of image gallery and key product information.
Needed a clearer and more prominent presentation of the ingredient list as the most critical information.
Product page had to remain informative yet concise, avoiding excessive text.
Interactivity across the website needed improvement to create a more engaging and modern user experience.
Replaced the image carousel with a structured image gallery for faster scanning and improved visual clarity above the fold.
Introduced dedicated testimonials and FAQ sections to build trust and reduce decision friction.
Designed a strong USP banner to clearly communicate product value at first glance.
Developed an interactive ingredient section to highlight key components without overwhelming users with dense text.
Added a comparison chart to simplify decision-making and showcase product differentiation effectively.
My Role
Research
User Research
Entrant Analysis
Define
User Persons Goal Statement
User Journey Map
Ideate
Brainstorming, Card Sorting
User Flow
Design
Paper Wireframes
Visual Design, Prototype
Test
Check Usability
A/B Testing
UX Design
UX Design
Font Used
Color Used
A UX/UI Case Study crafted with research, empathy & design thinking.